How to Write Your “About Me” Section on a Personal Website

Manju Kashi

09 Sep 2025 • 7 min read

Before we dive into the how-to, let’s look at two quick examples. One shows the kind of “About Me” that blends into the crowd, while the other shows how a few small shifts can make your profile feel human, clear, and memorable.

Exhibit A:

“I am a marketing professional with 7 years of experience in social media management, content strategy, and analytics. I have worked with multiple brands to improve engagement, boost followers, and increase conversions. I am passionate about digital marketing and looking for opportunities to collaborate. In my free time, I like traveling and reading books.”

Exhibit B

“Hey there, glad you dropped by. I help brands tell stories online that actually make people stop scrolling and not just swipe past another ad. My love for this work started back when I ran a college music page and realized how much fun it was to spark conversations around a shared beat.

These days, I design content strategies that turn followers into communities and clicks into real conversations. Outside of work, you’ll probably find me experimenting with travel photography or hunting down the best filter coffee in town. If content, creativity, or coffee sounds like your thing too, let’s connect.”

So, what makes Exhibit B feel natural and memorable while the first one falls flat? It’s not luck. It’s structure. A good “About Me” has a rhythm: it greets the reader, gives clarity, tells a small story, shows impact, adds a human touch, and closes with an open invite. When you put those pieces together, your profile flows like a real conversation instead of a stiff self-introduction. Let’s break it down step by step.

Step 1: Open Like a Human

The first line of your “About Me” sets the tone, and nothing builds a personal brand faster than sounding approachable. Jumping straight into job titles or degrees makes you blend into the background, while a simple, conversational opener feels more like a handshake. Imagine someone landing on your profile and hearing your words out loud. Does it sound like you, or like a brochure? That single line is your chance to ease people in before you talk shop.

Think of it as saying “Hi” in your own voice. It could be as simple as a warm greeting, a light remark, or a quick acknowledgment of why you’re here. What matters is that it lowers the wall and makes people want to keep reading. By starting like a human, not a headline, you’re already doing what most people skip, and that small difference makes your brand feel real.

Step 2: Lead with Clarity

Once you’ve set the tone, the next step is to clearly state who you are and what you do. This doesn’t mean listing your job title or throwing in every credential you have. It’s about cutting through the noise with one sharp, confident line. Readers don’t have much time, and if your introduction makes them pause or reread, you’ve already lost their attention. A clear opening shows that you value their time and know how to get to the point.

Avoid hiding behind jargon or buzzwords. Instead, use everyday language that anyone, even outside your industry, would understand. You’re not just labeling yourself; you’re showing the value you bring. This one sentence should act like a headline that gives someone instant clarity about you and leaves them curious to learn more.

Step 3: Tell a Micro-Story

A strong personal brand isn’t built on lists of achievements, but on the stories that shape you. Sharing a short backstory or turning point lets people connect with the “why” behind your work. It doesn’t need to be dramatic. Sometimes it’s as simple as the moment you realized what excites you most. A story makes your profile feel alive, not mechanical, and that emotional spark is what people remember.

The key here is brevity. Keep it to one or two sentences that show your journey without overwhelming the reader. Think of it as giving just enough context to explain how you got here, like setting the scene before the main act. This isn’t your résumé. It’s the human thread that ties your skills to your passion.

Step 4: Highlight Your Impact

After showing who you are and how you got here, make it clear what difference you create. Many people fall into the trap of describing tasks, what they do day to day, without showing outcomes. But the real weight of a personal brand comes from the results you deliver. Framing your work in terms of impact makes you stand out as someone who doesn’t just perform roles but makes change happen.

To write this, think about the ripple effect of your work. What changes for others because of what you do? Maybe you save people time, help them grow, or make something easier for them. Impact is the bridge between your story and your value, and when you articulate it clearly, you shift from being a doer to being a difference-maker.

Step 5: Show Your Human Side

No matter how impressive your skills are, your personal brand becomes memorable when it feels human. That’s why adding a small detail about yourself, something outside your professional life, can make a big difference. It’s not about showing off an unusual hobby; it’s about reminding people you’re more than a job description. This touch of personality creates relatability and gives readers a reason to remember you.

Pick something you’d genuinely share in conversation. It could be a creative pursuit, a love for travel, or even a quirky passion that adds color to your profile. The goal isn’t to force uniqueness but to show authenticity. By letting people see a slice of the real you, you make your profile not just informative but engaging.

Step 6: Extend the Hand

Quirk:

“I collect vintage ads. Half are genius, half are hilarious, and all of them teach me something.”

Invite:

“If you’re ready to ditch cookie-cutter branding, let’s talk.”

The Bottom Line

At the end of the day, your “About Me” isn’t just filler text on your profile. It’s the heartbeat of your personal brand on HYT. It’s where people get their first real sense of who you are, what drives you, and why they might want to connect. When you write it with clarity, warmth, and a touch of personality, you’re not just describing yourself. You’re inviting others into your story.

Think of it as an ongoing conversation. The words you choose today will set the tone, but the way you live, work, and show up on HYT will continue to shape your brand. Start with these steps, adapt them to your own voice, and let your “About Me” be the spark that makes people curious to know more about you.